Case study
How Ryder is helping amplify Fender’s success.
About Fender
Founded in Southern California, Fender is one of the most iconic names in music and has a global influence from stage to studio. Its instruments, amplifiers and equipment have helped shape the creative outputs of many world-renowned artists, and enthusiastic amateurs alike. As a brand with global recognition and cultural influence, Fender demands the highest standards of quality, integrity and innovation across its operations.
With a growing volume of product innovation and a fast-moving market, Fender needed a partner who could offer resilience, responsiveness and technical expertise.
Testimonial
"From day one, it felt like a true partnership."
What stood out was not just their capabilities, but the level of senior commitment – from the CEO down. They didn’t just show up for a business pitch, but instead have stayed involved throughout the relationship.
Miles Adkins
SVP of Supply Chain, Fender
Engaging with Ryder
As a leader in its market, Fender focuses on absolute quality, and the creation of products that can become future industry icons. To support these standards, Ryder has invested in delivering continued program management excellence.
Stats behind the project
We deliver premium EMS services to leading brands with Swiss Precision & Asian Drive.
#1
The world’s leading guitar manufacturer.
Since 2016
Ryder’s long standing manufacturing relationship with Fender
3 Awards
Times Ryder has won Fender’s Quality at the Source award.
The Ryder & Fender Partnership
As the relationship has developed, so too has the level of trust. Fender has recognised Ryder for its effective and accurate support across R&D, sourcing and quality control.
The combination of flexibility and precision has been key, with Ryder supporting the launch of new products while maintaining Fender’s high-quality standards and market timelines. Ryder’s transparent communication consistently provides clear, timely updates – whether to celebrate a success or mitigate a challenge.
From Strength to Strength
The Ryder team has maintained a proactive approach to risk management and provided a proactive approach that enables faster problem-solving and deeper alignment. This integrity has become a defining feature of the partnership, and a foundation for continued growth.
With a relationship that is going from strength-to-strength, Ryder is proud to share its operational precision and innovation with an iconic brand like Fender. The partnership continues to drive innovation, ensure reliability and deliver on the high expectations of Fender’s global customer base.
“The EMS market can feel transactional. With Ryder, it’s different. They’re resilient, adaptable and fully committed. If a project changes or stalls, they don’t flinch. Their approach has been to stay ready and act flexibly.” Miles Adkins
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